The Elegant Solution: Toyota’s Formula for Mastering Innovation. Matthew May
. Free Press, 2007.
May discusses how Toyota, one of the most innovative companies in the world today, goes about generating thousands of innovations each week. He points out that innovation at Toyota is generated by the workforce. It is interesting to note that while all the auto makers are in trouble because of the credit crunch, Toyota is in less trouble than most, and far more likely to be stronger in the aftermath.