Business Model Generation by Alexander Osterwalder & Yves Pigneur
I have to confess that my interest in this book is not as the authors intended. They write a book about planning a new business venture, and my interest is in planning a new business analysis project. However, I see enough value in the BMG approach to make this very worthwhile for business analysts to use.
The BMG approach (I will not call it a method, it is too smart for that) sets down a canvas giving segments for the various factors that one must determine for any business analysis project. Thus far it might resemble PESTLE, SWOT, ALUo and countless other inane acronyms. But from here on is where the book provides its worth.
The BMG canvas is wonderfully illustrated, and each of its segments explained.
• Customer Segments: Who Will Use The Product?
• Value Proposition: Why Will They Use The Product?
• Channels: How Will The Product Be Delivered To The Customers?
• Customer Relationships: How Will You Develop And Maintain Contact With Your Customers In Each Segment?
• Revenue Streams: How Is Revenue Generated From Which Customer Segments?
• Activities: What Are The Key Things That You Need To Do To Create And Deliver The Product?
• Resources: What Assets Are Required To Create And Deliver The Product?
• Partners: Who Will You Want To Partner With (E.G Suppliers, Outsourcing)
• Cost Structure: What Are The main sources of cost required to create and deliver the product?
It is this explanation of the segments, and the examples of different companies that give the book its value and make it both interesting and worthwhile. I suggest that serious business analysts look at this book.